Product Manager

Marketing & Development · durham, North Carolina
Department Marketing & Development
Employment Type Full-Time
Minimum Experience Mid-level
Compensation $75,000 - $80,000 DOE

BACKGROUND

Veterans and service members are at 50% higher risk of suicide than their peers who haven’t served. Since 2001, 114,000+ veterans have died by suicide. Without change, by 2030, 60,000 more lives will be lost. The problem is clear: The systems in place aren’t working; the status quo is no longer acceptable.  


We’re not your typical nonprofit. We’re the only national, veteran-founded-and-led nonprofit focused solely on military suicide prevention. We use data insights, best-in-class technology, commercial marketing best practices and evidence-based services to find and serve veterans at acute risk for suicide. 


What started as three veterans answering a toll-free number in 2010 has grown into an innovative, agile, and data-driven tone-setter that’s leading change, building community and, most importantly, saving lives. Our vision is a nation where veterans and service members have no greater risk for suicide than any other American; our line in the sand is to reduce the military suicide rate by 40% by 2030, saving 2,400+ lives per year. We work tirelessly to make it a reality and we’re growing rapidly (doubling staff, doubling revenue YoY) to meet increased demand and opportunities to save more lives. 


Learn more about our vision, theory of change, and our team by visiting https://stopsoldiersuicide.org/.  


THE OPPORTUNITY

Stop Soldier Suicide is looking for a Product Manager who wants to go beyond “making a difference”. We want someone who steps up every day to fuel the life-saving work we do with American veterans and service members.


To accomplish the mission, it’s vital that we have an exceptional team. Mediocrity isn’t an option. Our headquarters is located in North Carolina’s Research Triangle, but our focus is finding the right teammates to make our goal a reality. We’re open to remote work for candidates outside our geographic area, provided you are flexible in accommodating various time zone differences (EST or CST preferred). 


Reporting to the Chief Growth Officer, the Product Manager is responsible for building an aggressive growth plan and product roadmap for The Battalion, our monthly giving program. 


The Product Manager will serve as the product owner and lead strategist to build the program from its current state to a thriving community of 10,000+ donors per year. As the Product Manager, you’ll be responsible for spearheading the full lifecycle marketing strategy for The Battalion, including features and benefits as well as overseeing performance channels, member retention, and the supporter experience. To succeed in this role, you should be growth-focused, not afraid to take risks, and thrive in a fast-paced environment. Successful candidates will model Stop Soldier Suicide’s True North competencies: Impact, Judgement, Innovation, Courage, Agility, and Inclusion.

 

RESPONSIBILITIES

The Product Manager shares our passion for saving the lives of veterans, thrives in a fast-paced environment, and will be entrusted with the following key responsibilities:

  • Collaborate with teams across the organization, including Marketing, Sales, Programs, and Tech, to drive key decisions and rapidly test, build, launch and scale initiatives to drive monthly giving
  • Conduct market and customer research to understand customer needs and wants
  • Develop a full-funnel marketing plan to strategically grow The Battalion including: identifying new prospective member audiences and/or communities, improve retention, and increase revenue  from current member base
  • Define yearly goals, strategies, tactics, success metrics and roadmaps
  • Oversee budgeting, forecasting, and reporting at the channel level for revenue, spend, customer acquisition cost, lifetime value, and other performance KPIs
  • Working cross-functionally to fully comprehend donor journeys and optimize the experience for audience development and acquisition
  • Effectively communicating insights to identify lead generation and up-sell opportunities to build and retain member base.


QUALIFICATIONS

We’re looking for individuals who are committed to the mission, vision, and values of Stop Soldier Suicide. In addition, the Product Manager should possess the following key attributes:

  • Bachelor’s degree in marketing, business, or related field  
  • 5+ years professional experience with at least 2-3 years of experience in product management 
  • Track record of successfully managing cross-platform experiences
  • An exceptional grasp and ability to utilize all aspects of digital marketing and relevant data to drive successful program development
  • A strong goal-oriented and metrics-driven work approach
  • Experience generating accurate forecasts and managing budgets
  • Demonstrated ability to apply logical thought processing to problem solve and recommend solutions
  • Mastery of marketing automation platforms
  • Goal-oriented and aspirational with a natural inclination to think beyond the immediate. 
  • Decisive, diverse, and dynamic leader with high emotional intelligence and a results-driven bias toward action.
  • Agile with the ability to thrive in a fast-paced, dynamic environment
  • Excellent spoken and written communication, interpersonal, relationship-building skills; Ability to engage and influence c-suite executives
  • Familiarity with Salesforce and/or Pardot preferred and a solid understanding of the key role that data serves in product optimization


OBJECTIVES AND KEY RESULTS (OKRs)

This individual is responsible for meeting the following Objectives and Key Results during the first 90-180 days:

  • Conduct deep customer discovery of current membership base to develop an Ideal Customer Profile (ICP)
  • Identify priority tests, create a testing backlog, and conduct at least 3 tests for growth/retention of The Battalion membership and recurring revenue
  • Create operational forecasting model for The Battalion to predict future performance


CORE COMPETENCIES (OUR TRUE NORTH)

Impact: Consistently delivers quality results; demonstrates a passion for winning, strong work ethic, a bias for action and commitment to achieving life-saving work with integrity, honesty, and in accordance with our values.


Judgment: Makes data-based decisions with decisiveness, balancing short-term and long-term considerations and ensuring decisions advance the SSS mission.


Innovation: Identifies and champions new ideas, continuous improvements, and transformative solutions that enable us to better achieve our mission of serving service members and veterans.


Courage: Communicates with candor and transparency and demonstrates the confidence to make tough decisions, take smart risks, and question actions that are inconsistent with our values. 


Agility: Continuously learns and adapts to obstacles, setbacks or uncertainty with tenacity and resolve; embraces change and challenges as opportunities to learn new skills and grow.


Inclusion: Win as one by demonstrating unwavering respect for teammates, freely sharing information, collaborating with and supporting your colleagues, and leveraging differences that make us stronger. 


WORK ENVIRONMENT AND PHYSICAL DEMANDS

The majority of the work required is performed in an office environment (a blend of virtual and office in light of COVID-19) with the flexibility to be fully remote. The team member must be able to effectively maneuver within the office area and perform essential functions necessary to perform the job duties and meet the OKRs described above. 


SALARY AND BENEFITS

This is a full-time, exempt position. Salary is commensurate with experience. Stop Soldier Suicide offers a benefits package for full-time teammates that includes personal time off, parental leave, military leave (as applicable), medical, dental, vision and life insurance, short and long term disability benefit, Employee Assistance Program, and a matching retirement plan.  


RECRUITING PROCESS

Applications will be reviewed on a rolling basis. A recruiter will be in touch to discuss next steps.  


Stop Soldier Suicide is committed to nondiscriminatory employment practices that are fully compliant with all federal, state and local laws and regulations, including making reasonable accommodations for its disabled employees as set forth in the Americans with Disabilities Act.

Thank You

Your application was submitted successfully.

  • Location
    durham, North Carolina
  • Department
    Marketing & Development
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level
  • Compensation
    $75,000 - $80,000 DOE