Growth Marketing Manager

Development ·
Department Development
Employment Type Full-Time
Minimum Experience Experienced
Compensation Starting at 70K+ annually, DOE

COMPANY BACKGROUND

Veterans and service members are at 50% higher risk of suicide than their peers who haven’t served. Since 2001, 114,000+ veterans have died by suicide. Without change, by 2030, 60,000 more lives will be lost. The problem is clear: The systems in place aren’t working; the status quo is no longer acceptable.  


We’re not your typical nonprofit. We’re the only national, veteran-founded-and-led nonprofit focused solely on military suicide prevention. We use data insights, best-in-class technology, commercial marketing best practices and evidence-based services to find and serve veterans at acute risk for suicide. 


What started as three veterans answering a toll-free number in 2010 has grown into an innovative, agile, and data-driven tone-setter that’s leading change, building community and, most importantly, saving lives. Our vision is a nation where veterans and service members have no greater risk for suicide than any other American; our line in the sand is to reduce the military suicide rate by 40% by 2030, saving 2,400+ lives per year. We work tirelessly to make it a reality and we’re growing rapidly (doubling staff, doubling revenue YoY) to meet increased demand and opportunities to save more lives. 


Learn more about our vision, theory of change, and our team by visiting https://stopsoldiersuicide.org/.  


THE OPPORTUNITY

Stop Soldier Suicide is looking for a Growth Marketing Manager who wants to go beyond “making a difference”. We want someone who steps up every day to fuel the life-saving work we do with American veterans and service members.


To accomplish the mission, it’s vital that we have an exceptional team. Mediocrity isn’t an option. Our headquarters is located in North Carolina’s Research Triangle, but our focus is finding the right teammates to make our goal a reality. We’re open to remote work for candidates outside our geographic area, provided you are flexible in accommodating various time zone differences (EST or CST preferred). Reporting to the Chief Growth Officer, the Growth Marketing Manager is responsible for building a program to aggressively grow and retain the audience for The Battalion, our monthly giving program. 


The Growth Marketing Manager will serve as the product owner and lead strategist to build the program from its current state to a thriving community of 10,000+ donors per year. As the Growth Marketing Manager, you’ll be responsible for spearheading the full lifecycle marketing strategy for The Battalion, overseeing performance channels, member retention, and supporter experience. To succeed in this role, you should be mission-driven, not afraid to take risks, and thrive in a fast-paced environment. Successful candidates will model Stop Soldier Suicide’s True North competencies: Impact, Judgement, Innovation, Courage, Agility, and Inclusion.  


RESPONSIBILITIES

The Growth Marketing Manager shares our passion for saving the lives of veterans, thrives in a fast-paced environment, and will be entrusted with the following key responsibilities:

  • Collaborate with teams across the organization, including Marketing, Sales, Programs, and Tech, to drive key decisions and rapidly test, build, launch and scale initiatives to drive monthly giving
  • Develop and execute an innovative marketing strategy to grow The Battalion membership and revenue
  • Define yearly goals, strategies, tactics, success metrics and roadmaps
  • Develop a full-funnel marketing plan to identify new prospective member audiences and/or communities, improve retention, and increase donations from current member base.
  • Manage the execution of marketing plans across the team
  • Oversee budgeting, forecasting, and reporting at the channel level for traffic, revenue, spend, customer acquisition cost, lifetime value, and other performance KPIs
  • Working cross-functionally to fully comprehend donor journeys and optimize the experience for audience development and acquisition
  • Effectively communicating insights to identify lead generation and up-sell opportunities to build and retain our member base


QUALIFICATIONS

We’re looking for individuals who are committed to the mission, vision, and values of Stop Soldier Suicide. In addition, the Growth Marketing Manager should possess the following key attributes: 

  • Bachelor’s degree from an accredited institution
  • 5-7 years of experience in a digital marketing role with a proven track record in driving user acquisition and revenue growth
  • Track record of successfully managing cross-platform experiences
  • An exceptional grasp and ability to utilize all aspects of digital marketing and relevant data to drive successful program development
  • A strong goal-oriented and metrics-driven work approach
  • Experience generating accurate forecasts and managing budgets
  • Demonstrated ability to apply logical thought processing to problem solve and recommend solutions
  • Mastery of marketing automation platforms
  • Goal-oriented and aspirational with a natural inclination to think beyond the immediate. 
  • Decisive, diverse, and dynamic leader with high emotional intelligence and a results-driven bias toward action.
  • Agile with the ability to thrive in a fast-paced, dynamic environment
  • Excellent spoken and written communication, interpersonal, relationship-building skills; Ability to engage and influence c-suite executives
  • Familiarity with Salesforce preferred and a solid understanding of the key role that data serves in creating development strategy
  • Military background/experience/connection preferred


OBJECTIVES AND KEY RESULTS (OKRs)

This individual is responsible for meeting the following Objectives and Key Results during the first 90-180 days:

  • Create an innovative marketing plan to grow and retain The Battalion membership base and increase recurring revenue
  • Provide leadership team with an operational forecasting model of The Battalion to predict future performance
  • Familiarize self with the donor journey and make suggestions for continuous improvement 


CORE COMPETENCIES (OUR TRUE NORTH)

Impact: Consistently delivers quality results; demonstrates a passion for winning, strong work ethic, a bias for action and commitment to achieving life-saving work with integrity, honesty, and in accordance with our values.


Judgment: Makes data-based decisions with decisiveness, balancing short-term and long-term considerations and ensuring decisions advance the SSS mission.


Innovation: Identifies and champions new ideas, continuous improvements, and transformative solutions that enable us to better achieve our mission of serving service members and veterans.


Courage: Communicates with candor and transparency and demonstrates the confidence to make tough decisions, take smart risks, and question actions that are inconsistent with our values. 


Agility: Continuously learns and adapts to obstacles, setbacks or uncertainty with tenacity and resolve; embraces change and challenges as opportunities to learn new skills and grow.


Inclusion: Win as one by demonstrating unwavering respect for teammates, freely sharing information, collaborating with and supporting your colleagues, and leveraging differences that make us stronger. 


WORK ENVIRONMENT AND PHYSICAL DEMANDS

The majority of the work required is performed in an office environment (a blend of virtual and office in light of COVID-19) with the flexibility to be fully remote. The team member must be able to effectively maneuver within the office area and perform essential functions necessary to perform the job duties and meet the OKRs described above. 


SALARY AND BENEFITS

This is a full-time, exempt position. Salary is commensurate with experience. Stop Soldier Suicide offers a benefits package for full-time teammates that includes personal time off, parental leave, military leave (as applicable), medical, dental, vision and life insurance, short and long term disability benefit, Employee Assistance Program, and a matching retirement plan.  


RECRUITING PROCESS

Applications will be reviewed on a rolling basis. A recruiter will be in touch to discuss next steps.  


Stop Soldier Suicide is committed to nondiscriminatory employment practices that are fully compliant with all federal, state and local laws and regulations, including making reasonable accommodations for its disabled employees as set forth in the Americans with Disabilities Act.

Thank You

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  • Location
  • Department
    Development
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    Starting at 70K+ annually, DOE